Importance of Co Branding in Tech Innovations
Technology is fastly affecting Human life, Modern world is equipped with technological Innovations. Technology is an enabler of innovation. Technological innovations are the economic process, through this process technologies are functional in production and consumption, it extends and introduces new technological possibilities and financial resources to transform them into effective products and processes. Consumer demands are the motivation for technological innovations,
Technology as Enabler—-Evaluation+Proliferation of Innovation.
New Technologies:
Artificial intelligence, Machine learning, Industrial automation through robotics, Blockchain, cryptocurrencies, self-driving cars, 6/G. Internet Systems, all are examples of new upcoming, and growing technologies. These technologies are decreasing mobility in human life.
The Target of Technology:
1- Customization of Human tasks.
2- Automation of Human tasks.
3- Decrease Mobility.
A new key for technological innovations in 2023 is Co-Branding/Sharing Credibility. Let’s understand this new link in the new Techno-Competitor world.
Co-Branding: Partnership in brand as a strategy in the marketing process in which two or more partner pool shares resources like technology, finances, and expertise, to create a valuable product or service that have a special value for customers. Through this process, we aligned better production with consumption. And this process hit the target with surety and effectiveness. | Technology Innovations: Technological innovations take place through consumer demand and divert towards production and consumption, while these innovations play a vital role by connecting old technological developments with future developments, so tech- innovations have a multidimensional role in human life. |
Collaboration of Cobranding with Technological Innovations:
Cobranding is a new key for technological Innovation. Cobranding works in two ways.
1- Product creation, formation, or assembling.
2- Marketing of Product.
Manufacturing Brands collaborate through cobranding at the Production level. At the same time, Sales brands like to collaborate through cobranding at the Marketing level. Both are effective and give amazing results.
Cobranding—AMAZING COLLABORATION—Technological Innovation.
Example of Co-Branding:
1- In 2012, Go-Pro and Red Bull, teamed up for the Event ‘STRATOS’ which featured Australian skydivers Felix Baumgartner jumping from a helium balloon 24miles.
2- Uber and Spotify: Created a Cobranding by allowing users to listen to their exclusive Spotify playlists in their Uber rides.
3-Taco Bell and Doritos: is known as one of the best Cobrands in food.
4- Cold Stone & Creamery and Tim Harton’s.
5- Master Card and Apply Pay.
6- Nike and Apple.
7- Unicef and Target.
8- Pottery Baren and Sherwin Williams.
9- Casper and West Elm.
10- Kanye and Adidas.
11- BMW and Louis Vuitton.
The results of all these Cobranding Pools are Successful more than expected.
Suggested video from Youtube:
Cobranding a New Horizon:
Although some cobranding pools take place until now, all successful results are amazing for new collections of cobrands.
1- Through Cobranding Pool partners provide Pre-Launch Exposure to newly Invented Products, A Positive Impact, and an Impression of the Product start to take place then it could be extended through advertising and Promotions.
2- Through max media strategies Pool of Cobrand Partner can be exposed and extended in public.
3- The popularity of Cobrand Partnership is a greater factor that will play an amazing role in the success of the Product or service.
The platform for Cobrand Pool:
You can apply by submitting your Project Cognitive Indications for that you need a Ladder Pool for Cobranding.
Author
MAIMOONA IRAM
https://backup.brandingmaxmediamulty.comCreative, Dynamic, Innovative.